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Southwest Premier Credit Card review: Reasonable value for a mid-level card

Sept. 19, 2024
9 min read
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Southwest Rapid Rewards Premier Credit Card overview

The Southwest Rapid Rewards® Premier Credit Card is the middle of the pack for Southwest personal credit cards. While airline credit cards generally don't have many perks, the absence of foreign transaction fees and the 6,000-anniversary bonus points should help offset this card's reasonable $99 annual fee. Card rating*: ⭐⭐⭐½

*Card rating is based on the opinion of TPG's editors and is not influenced by the card issuer.

Savvy TPG readers know we generally don't recommend building your points strategy around a single cobranded airline credit card, as these tend to offer fewer perks and less flexibility than a comparably-priced transferable points card.

When it comes to the Southwest Rapid Rewards card portfolio, you'll generally find better earning rates and more flexible redemption options with cards that earn Chase Ultimate Rewards points — such as the Chase Sapphire Preferred® Card — which you can then transfer to Southwest Rapid Rewards at a 1:1 rate. That said, Southwest credit cards are very popular among Southwest fans.

With a recommended credit score of 670 or higher, the mid-tier version of the three personal Southwest cards — the Southwest Premier card — has a good balance of perks and an annual fee of $99 that could make it worthy of a spot in your card collection.

Here's everything you need to know about the Southwest Premier card to help you decide whether it should be in your wallet.

The information for the Southwest Rapid Rewards Premier credit card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Southwest Rapid Rewards Premier Credit Card pros and cons

ProsCons
  • Bonus points each cardmember anniversary
  • Two EarlyBird Check-ins per year
  • Travel and purchase protections through Chase
  • $99 annual fee

Related: How to choose your best credit card strategy

Southwest Rapid Rewards Premier Credit Card welcome offer

New applicants for the Southwest Premier card can earn 40,000 bonus points and a $400 statement credit after spending $3,000 on purchases in the first four months of account opening.

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According to TPG's November 2024 valuations, the welcome offer is worth up to $960 — an excellent value for the spending requirement.

THE POINTS GUY

The welcome offer may sound more appealing if you place a high value on Southwest's Companion Passes. The bonus points will also get you much closer to obtaining a Companion Pass, which costs 135,000 points.

To make the most of the Companion Pass for 2025 and 2026, apply for the card in early October. Then, after your December statement date, meet the minimum spending criteria to collect your bonus points for January. This should enable you to earn a Companion Pass for 2025 and 2026 (rather than the remainder of 2024 and 2025 if your bonus points arrive in December).

Remember that you can't earn a sign-up bonus on the Southwest Rapid Rewards Premier Credit Card if you currently have a personal Southwest card or have earned a sign-up bonus on a personal Southwest card in the past 24 months. Also, Southwest's cobranded cards are subject to Chase's 5/24 rule. If you've opened five or more new accounts over the past 24 months (across all issuers, not just Chase), you will likely be denied this card.

Related: The ultimate guide to credit card application restrictions

Southwest Rapid Rewards Premier Credit Card benefits

While we typically don't expect an airline credit card with a $99 annual fee to come loaded with perks, the Southwest Premier card has several benefits.

You'll receive 6,000 bonus points on each account anniversary, which are worth $84 according to TPG's September 2024 valuations. That's a significant chunk of this card's annual fee.

ZACH GRIFF/THE POINTS GUY

Also, you'll enjoy additional benefits like two EarlyBird check-ins per year with the Southwest Premier Card — helping you get on the plane early to snag a better seat — and 25% back on inflight purchases. Two complimentary EarlyBird check-ins are a nice perk since Southwest recently raised the cost of this product.

Cardholders can also earn Southwest A-List elite status more quickly. You'll earn 1,500 bonus Tier Qualifying Points for every $5,000 you spend in a calendar year. There's no limit on the number of TQPs you can earn.

Related: Southwest Rapid Rewards is now offering Cash + Points redemption

Earning points on the Southwest Rapid Rewards Premier Credit Card

Most airline credit cards award bonus points or miles for purchases directly with the carrier, and that's certainly true here: You'll earn 3 points per dollar spent with Southwest on the Premier card.

GAHSOON/GETTY IMAGES

However, it also has other enticing bonus categories: You'll earn 2 points per dollar spent on Rapid Rewards hotel and car rental partner purchases, local transit and commuting purchases, internet, cable and phone services and with select streaming providers. You'll earn 1 point per dollar on all other eligible purchases.

According to our September 2024 valuations, this amounts to a 4.2% return on spending with Southwest and a 2.8% return on spending in other bonus categories.

Related: 6 easy strategies I use to earn over 500,000 points and miles a year

Redeeming points on the Southwest Rapid Rewards Premier Credit Card

When it's time to use your rewards, one of the best things about redeeming Southwest Rapid Rewards points is the simplicity of the process. Whether you select the cheapest Wanna Get Away fares or the most expensive Business Select tickets, the cost of your award ticket is tied to the cash price of the flight.

ZACH GRIFF/THE POINTS GUY

This means you don't have to worry about getting the highest possible cent-per-point redemption value. If you have Rapid Rewards points, you can redeem them for gift cards or merchandise. Still, the best value comes from using your points for Southwest flights — including options to Hawaii and international destinations.

TPG managing editor for credit cards, Matt Moffitt, lives in Austin, Texas, where the airline operates almost 40% of flights. Because of this, he likes to have a stash of Rapid Rewards points to fly to places like Chicago, Los Angeles and Cancun.

Southwest also regularly runs flash sales, which you can take advantage of to get a great deal booking with points. Additionally, Southwest's policy of no change or cancellation fees means you can reprice your award ticket if the price drops. This offers valuable flexibility to get the best possible redemption.

Related: How to change or cancel a Southwest Airlines flight

Which cards compete with the Southwest Rapid Rewards Premier Credit Card?

The Southwest Premier card has two obvious competitors: Chase's other Southwest credit cards. However, it's worth considering a general travel credit card with a similar annual fee to see whether that option is better for your wallet. Let's see how they stack up:

For more options, check out our full list of the best travel credit cards.

Related: Comparing the Southwest Rapid Rewards Priority, Premier, and Plus Credit Cards

Is the Southwest Rapid Rewards Premier Credit Card worth it?

The 6,000-anniversary bonus points mostly offset the Southwest Premier card's $99 annual fee. You'll fully justify the annual fee if you value its other perks at more than $22. Still, most Southwest loyalists will get more value from the Southwest Priority credit card instead, as it offers more benefits.

Related: The best United Airlines credit cards

Bottom line

The Southwest Rapid Rewards Premier card can be a good option for semi-frequent Southwest flyers. If you fly with Southwest occasionally, this card's price point and perks could make it a good fit for your wallet without the higher price tag on other travel credit cards. However, most Southwest fans will likely prefer the benefits of the higher-tier Southwest Priority card instead.

Related: Are airline credit cards worth it anymore?

Featured image by DAVID MCNEW/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.