Best Robo-Advisors of 2024

According to our research, Wealthfront is the best overall robo-advisor due to its fee-free stock investing, low-interest rate borrowing, dynamic tax-loss harvesting, and other key features. We researched 18 digital wealth management platforms and evaluated them on 57 criteria, including cost, account services, goal planning tools, and more.

Best Robo-Advisors

• Best Overall, Best for Goal Planning, Best for Portfolio Construction, Best for Portfolio Management: Wealthfront
• Best for Beginners, Best for Cash Management: Betterment
• Best for Low Costs, Best for Socially Responsible Investing, Best for Sophisticated Investors: M1 Finance
• Best for Mobile: E*TRADE Core Portfolios
• Best for Education: Merrill Guided Investing

Wealthfront

OPEN AN ACCOUNT

• Account Minimum: $500
• Fees: 0.25% for most accounts, no trading commission or fees for withdrawals, minimums, or transfers

Read full review

OPEN AN ACCOUNT

Why We Chose It

Best Overall

Wealthfront has an investment and money management product for any type of investor. With low fees and a low required minimum investment, plus customizable automated portfolios, available stock investing, high-yield cash, superb digital financial planning, and lending capabilities, Wealthfront deserves the best overall robo-advisor award. 

Best for Portfolio Management

Wealthfront clients and others can link their investment accounts or manually input them for a 360-degree view and analysis of their finances. Programmed to answer up to 10,000 questions, the Path digital financial planner is the closest online tool to a human financial planner.

Best for Goal Planning

Wealthfront users can integrate their robo-advisor account with their external accounts through Path for high-level goal planning. The calculators that are embedded within the Path digital financial planner help with retirement, homeownership, and college planning, along with the finances involved in taking a break from work.

Best for Portfolio Construction

Portfolios are constructed based on widely accepted investment management research such as modern portfolio theory (MPT) by Harry Markowitz. The 17 asset classes selected for the portfolios cover stocks, bonds, and inflation assets, to yield among the best constructed portfolios in the robo-advisory category.

Pros & Cons

Overview

In 2008, technology entrepreneurs Dan Carroll and Andy Rachleff co-founded the popular robo-advisor service Wealthfront. With $274.8 million of external funding through 39 investors, Wealthfront is at the head of the robo-advisor innovation class. From a basic algorithm-driven digital investment manager, the company has exploded to include hundreds of ETFs to add to the basic Core and ESG robo-advisory portfolios. Users can also create their own ETF portfolios for Wealthfront to manage. With the addition of an automated bond portfolio and fee-free stock trading, most investors can meet their financial needs with Wealthfront. 

At Wealthfront’s core are the automated investment portfolios. After responding to a few questions, you’ll receive a tailored investment portfolio spanning 17 asset classes to fit your goals, time horizon, and risk level. From this risk-adjusted portfolio, you can view other options with greater or lesser risk profiles (i.e., a changed ratio of riskier stocks to more conservative bonds). The portfolios are rebalanced back to your preferred asset mix. The tax-loss harvesting feature keeps taxable accounts free of unnecessary tax payments. Add in hundreds of ETFs such as sustainable investing, tech, value, growth, and crypto funds, and users can customize their holdings for an ideal investment fit.

Additional Wealthfront features include:

• Fee-free high-yield cash account and debit card offered through partner banks
• Automated bond portfolio for steady cash flow
• Fee-free stock investing with 35-plus themed stock collections and research
• Multiple account types for investing, retirement, trusts, and 529 college planning
• Low interest rate borrowing
• Impressive Path digital financial advisor programmed to answer more than 10,000 queries
• Daily tax-loss harvesting

Founded in 2008, Wealthfront is headquartered in Palo Alto, California, serving over 700,000 clients.

Betterment

OPEN AN ACCOUNT

• Account Minimum: $0, $10 minimum to start investing
• Fees: 0.25% (annual) for investing plan accounts with at least $20,000 or at least $250 per month in recurring account deposits. Otherwise, the fee is $4/month. An additional 0.15% (annual) fee on accounts with at least $100,000 in assets provides account holders with unlimited access to certified financial planners. This additional fee is applied to assets in the investment and cryptocurrency accounts, but not cash accounts. For accounts with at least $2 million, there is a fee discount of 0.10%. Crypto accounts are charged an annual fee of 1% plus trading expenses.

Read full review

OPEN AN ACCOUNT

Paid non-client of Betterment. Views may not be representative, see more reviews at the App Store and Google Play Store. Learn More about this relationship.

Why We Chose It

Best for Beginners

Beginning investors can start investing with Betterment and create multiple goals on its intuitive platform with just $10. The vast portfolio choices and available crypto investing provide broad investment choices. 

Best for Cash Management

Automatic sweep functionality and access to both a high-yield cash reserve and checking account through partner banks distinguished Betterment from competitors. Reimbursement for ATM fees is also a standout feature. 

Pros & Cons

Overview

Betterment was founded in 2008 by Eli Broverman and Jon Stein in New York, New York. The company serves more than 800,000 customers and has grown to become among the largest standalone robo-advisors. With $35 million in funding and 26 investors, Betterment is the top robo-advisor for beginners and cash management. Additionally, the 2022 acquisition of Makara provides Betterment with a foothold in the cryptocurrency investment arena.

Beginners will appreciate the brief questionnaire that guides users to clarify their investment goals, time horizon, and risk tolerance level. From this questionnaire, you’re presented with a portfolio of investments that fit your needs. 

Portfolio choices include:

• Core: Built for long-term investing and low costs using stocks and bond investments from around the world, like the Target Income portfolio
• Innovative Technology: Focuses on high-growth tech companies like clean energy, semiconductors, and robots
• Climate Impact: Invests in companies with lower carbon emissions while still offering decent long-term returns
• Universe: Invests across the crypto landscape, including decentralized finances and the metaverse
• Social Impact: Provides more of a focus on companies working towards minority empowerment and gender diversity
• Goldman Sachs Smart Beta: Seeks to outperform the market by upping the risk level
• Sustainable: Looks for crypto assets like Bitcoin (BTC) and Ethereum (ETH) that prioritize using less energy to validate transactions
• Broad Impact: Focuses on companies that rank highly in environmental, social, and governance (ESG) criteria, balancing this filter with long-term performance

Portfolio management is your typical robo-advisory fare, with regular rebalancing and tax-loss harvesting. Those with a $100,000 account can opt-in for the Premium version for a 0.40% management fee and gain access to unlimited video visits with Certified Financial Planners. This additional fee is applied to assets in the investment and cryptocurrency accounts, but not cash accounts. For accounts with at least $2 million, there is a fee discount of 0.10%. Crypto accounts are charged an annual fee of 1% plus trading expenses.

Betterment’s fee-free cash management offers near the top of the pack with high-yield cash and checking accounts, both through partner banks. The $2 million FDIC insurance through partner banks, unlimited withdrawals, and no minimum balance add to the accounts’ allure. The checking account and Visa debit card carry $250,000 FDIC insurance through partner banks, along with an ATM fee and foreign transaction fee reimbursement.

Cash Reserve is only available to clients of Betterment LLC, which is not a bank, and cash transfers to program banks are conducted through the clients’ brokerage accounts at Betterment Securities. For Cash Reserve (“CR”), Betterment LLC only receives compensation from our program banks; Betterment LLC and Betterment Securities do not charge fees on your CR balance.

Checking accounts and the Betterment Visa Debit Card provided and issued by nbkc bank, Member FDIC. Checking made available through Betterment Financial LLC. Neither Betterment Financial LLC, nor any of their affiliates, is a bank. Betterment Financial LLC reimburses ATM fees and the Visa® 1% foreign transaction fee worldwide, everywhere Visa is accepted.

M1 Finance

OPEN AN ACCOUNT

• Account Minimum: $100 ($500 minimum for retirement accounts)
• Fee: 0%; $36 per year for M1 Plus ($3 month, 3 months free for new users)

Read full review

OPEN AN ACCOUNT

Why We Chose It

Best for Sophisticated Investors

M1 Finance is a one-of-a-kind investment portal suitable for strategic investors who want access to customized expert theme-focused strategy portfolios, as well as the ability to choose their own stocks and ETFs. High-yield cash accounts and borrowing round out this Best for Sophisticated Investors category. 

Best for Socially Responsible Investing

M1 offers two excellent and diversified sustainable SRI portfolios. The International Responsible Investing Portfolio has both U.S. and international socially responsible equity funds. The Responsible Investing Portfolio holds five U.S. sustainable equity funds. Additional socially responsible ETFs are available for self-directed investors. 

Best for Low Costs

Fee-free investing is available for customized expert-designed portfolios and self-directed stock and fund investors, helping put more of your investing dollars to work.

Pros & Cons

Overview

Founded by Brian Barnes in 2015 and headquartered in Chicago, Illinois, M1 Finance has received $323.2 million in external funding from eight investors. M1 Finance is distinct from the general pool of robo-advisors because it awards users more discretion in their portfolio selection than many other platforms. Where M1 intersects with other automated investment platforms is in rebalancing. Similar to Wealthfront, M1 offers pre-made, expertly designed portfolios, called Pies, and the self-directed stock and ETF assets can be rebalanced back to the user's preferred asset allocation.

The M1 Expert Pies, each including seven to 10 funds, are pre-designed investment portfolios based upon themes such as:

• General Investing: Most similar to a typical robo-advisory portfolio; seven diversified risk-adjusted stock and bond ETF portfolios ranging from ultra-conservative to ultra-aggressive.
• Plan for Retirement: Similar to a target date fund; 10 risk-adjusted stock/bond ETF portfolios for investors expected to retire between 2020 and 2035.
• Responsible Investing: M1 offers several Pies devoted to specific causes that investors can choose.
• Income Earners: Six Pies offering dividend yields between 2.012% and 3.69%; portfolios include stock and/or bond ETFs.
• Hedge Fund Followers: Eight Pies that track the investment strategies of distinct hedge fund managers like Icahn Capital, Tiger Global Management, and Berkshire Hathaway. 
• Just Stocks and Bonds: Nine Pies which each hold two Vanguard ETFs, an All-World Stock ETF, and a Total Bond ETF; each Pie varies in its asset allocation from 10% bonds and 90% stocks to 90% stocks and 10% bonds, for the most aggressive investors.
• Other Strategies: Seven Pies including value, growth, cannabis, and an Ark Innovation ETF portfolio.

For self-directed investors, there are thousands of ETFs and stocks. Three crypto coins—Bitcoin, Ethereum, and Litecoin—are also available. Additional features include a high-yield cash offer and M1 Borrow lending.

M1 Finance combines self-directed brokerage features with pre-built portfolios and automated portfolio management capabilities. M1 Finance does not provide advisory services and therefore is not considered a traditional robo-advisor.

Merrill Guided Investing: Best for Education

OPEN AN ACCOUNT

• Account Minimum: $1,000, or $20,000 with an advisor
• Fee: Annual 0.45% of assets under management, assessed monthly. With advisor—0.85%. Discounts available for Bank of America Preferred Rewards participants.

Read full review

OPEN AN ACCOUNT

Why We Chose It

Merrill Guided Investing benefits from integration with the Merrill Lynch and Bank of America brand and resources. The heft of this iconic company provides expansive financial education for beginners all the way through advanced investors, along with a solid robo-advisory offer.

Pros & Cons

Overview

Sign up for Merrill Guided Investing and you’re partnering with a member of the iconic wealth management division of Bank of America. Headquartered in New York, New York, Merrill Lynch & Co. was founded in 1914 by Charles E. Merrill and was acquired by Bank of America in 2009, according to Reuters. Formerly catering to the wealthiest Americans and investment banking activities, the company now strives to serve a wider range of clients. 

Merrill Guided Investing benefits from the company’s deep well of investment management expertise and educational tools. The robo-advisor is unique with a mix of technology-based investment management and oversight by Merrill investment professionals, spearheaded by the company’s Chief Investment Office. Investment portfolios are created to reflect your goals, timeline, and risk tolerance. They also include access to sustainable ESG offers. 

The investment portfolios deviate from the standard passively managed robo-advisory offerings. They are constructed and managed using strategic and tactical asset allocations, which vary based on the user's specific goals, risk tolerance, financial situation, timeline, and expected returns, as well as current and predicted market conditions.

The standout educational offerings include webinars, Morningstar Investing Classroom, and investor education videos. Sample webinar categories include Investor Psychology, Thematic Investing with ETFs, and Sustainable Investing. The partnership with Morningstar includes scores of free courses across investment topics such as stocks, mutual funds, bonds, ETFs, and portfolio creation. Videos span platform-specific and investment objectives. Rounding out the Learn Portal are tools and calculators for retirement, investing, college planning, and personal finance.

E*TRADE Core Portfolios: Best for Mobile Experience

OPEN AN ACCOUNT

• Account Minimum: $500
• Fee: 0.3%

Read full review

OPEN AN ACCOUNT

Why We Chose It

E*TRADE Core Portfolios, a member of the prestigious Morgan Stanley family of investment products, provides a solid robo-advisor platform with a user-friendly mobile app. Clients have access to all that the platform offers in the palm of their hand.  

Pros & Cons

Overview

The E*TRADE company was acquired by Morgan Stanley in October 2020, providing a vast array of investment services for self-directed investors seeking financial planner or robo-advisory advice. Similar to most robo-advisors, the E*TRADE Core Portfolios’ investment process begins with a questionnaire to assess your objectives, including goals, liquidity needs, time horizon, and risk tolerance. Based on your responses, you’re presented with a core investment portfolio to fit your criteria.

Investment portfolio choices include:

• Core Portfolio
• Socially responsible 
• Smart beta

The E*TRADE mobile app includes most features of the Core Portfolios desktop version and is easy to navigate. Users can open an account on the app and seamlessly transfer money into or out of Core Portfolios. The E*TRADE integration provides checking, bill payment, and cash management. You can toggle between your Core Portfolios and self-directed trading account as well. 

Additional features:

• Phone support from a team of Core Portfolios specialists is available Monday through Friday
• Portfolio choices selected by the experienced E*TRADE Capital Management team
• Tax-optimized portfolios available for those with taxable accounts
• E*TRADE Morgan Stanley platform offers extensive financial and life planning guidance related to education, family finances, retirement, elder care, budgeting, and women and money

E*Trade, headquartered in Arlington, VA, was founded in 1982.

Final Verdict

Choosing the best robo-advisor for your personal goals, financial situation, and risk tolerance depends on many factors. When making this choice, among the most important considerations are the level of customization you need, the different account types that are available, whether access to financial planners is important to you, and whether you require integrated banking or brokerage services. Investment minimums and monthly maintenance fees are also critical considerations. Use this list of the best robo-advisors as a starting point to evaluate each platform. Then continue your research by exploring our in-depth reviews of all of the major robo-advisors.  

All robo-advisors enable online account setup, but that’s where the similarities often end. Many digital wealth management platforms follow passive investment strategies attempting to match the overall growth of the market; however, different portfolio risk levels, allocation strategies, and customization methods often lead to varying portfolio performance.

Why You Should Trust Us

Investopedia collected 1,083 data points from 18 robo-advisor companies to identify the most important factors to investors. We used this data to review each digital wealth management platform for fees, portfolio management services, goal planning tools, and other key features to provide unbiased, comprehensive reviews to ensure our readers make the right decision for their investing needs.

How To Choose the Best Robo-Advisor 

Choosing the best robo-advisor is highly dependent on your financial situation. However, there are certain steps you can take to ensure you select the correct robo-advisor for your financial needs.  

• Step 1: Understand your financial goals: Are you focused on retirement, or are you planning to spend on a big purchase such as a house or car? Understanding what you are aiming for will help you choose the best robo-advisor. 
• Step 2: Establish your risk tolerance: Some robo-advisors are more risk-averse than others, so choosing a robo-advisor that isn’t up to your speed will not satisfy your investing needs and give you a bad experience. The same will be true if the robo-advisor is riskier than you are comfortable with.  
• Step 3: Confirm how much you are willing to invest: Most robo-advisors will require a minimum funding amount; some are higher than others. For example, Charles Schwab requires a minimum of $5000 to open a robo-advisor account. However, Wealthfront requires as little as $500 to get started. Depending on the amount you are willing to invest could be another determining factor in what robo-advisor you choose.

Understand Your Investment Goals

Human advisors have traditionally worked to help people understand their investment goals and needs. Similarly, robo-advisors can take you through helpful prompts and provide tools to help you properly fill in the details. In the end, however, their understanding of your financial situation and future plans is based mostly on what you input. Some robo-advisors do take the extra step of profiling you based on your age and income in order to compare your needs and goals with those of similar users. That being said, you have to do some of the work yourself to get the most out of a robo-advisor.

Every investor has different goals when it comes to buying a house, saving for retirement, paying for college (for yourself or a dependent), and so on. Depending on your age, you may need to prioritize certain goals over others. The more definition you can give to your goals, the better a robo-advisor will be able to support you. 

If you are in your 20s, for example, you may have goals like buying a house and saving for retirement on your list. Retirement is likely much further away when you are in your 20s and, given that it will most likely be decades until you will be drawing on retirement funds, you can be more aggressive with the funds for that purpose. Saving for a house, however, is ideally a shorter-term goal, with capital preservation being a priority that will temper your risk tolerance.

With a timeline and a target final dollar amount, most robo-advisors will be able to recommend a portfolio with a risk/return profile to get you there. The best robo-advisors provide you with tools to test out different variables and scenarios, like what happens if you increase your contributions or if the market has a few years of bad returns or a prolonged recession, and help nudge you to take actions that will increase your chances of success.

How to Compare Robo-Advisors

There are some general features that almost all investors value in a robo-advisor; depending on your experience level and account size, some features will be more important than others. Robo-advisor features that investors should evaluate are:

• Account setup
• Goal planning
• Platform fees
• Account services
• Portfolio management
• Security features
• Attentive customers service
• Comprehensive education

Although cost is often the main focus, we found comprehensive goal-planning tools to be one of the most essential features of a robo-advisor. The best robo-advisors allow you to run scenarios on your goal planning, sync outside accounts for a more comprehensive financial picture, and prompt you to improve your chances of success. Beyond that, choosing the best robo-advisor comes down to your specific financial situation.

Generally, a younger person saving for a single goal like retirement or buying a home will be able to make any robo-advisor work. Newer, younger investors will likely value robo-advisors with low account minimums, low fees, and basic capabilities.

Continuing the example above of an investor in their 20s looking to save for a house (near-term, preservation of capital) and retirement (long-term, growth-oriented)—this investor will probably begin looking for some universals like low fees and low account minimums. Some robo-advisors have tiers of fees where the fee goes up to give access to more features, so it is important to figure out whether you need the features of a higher tier or can make do with the basics so you can compare the options properly.

After that, this younger investor will want to look at how many of the low-cost platforms have tax-advantaged 401(k) or IRA accounts (or 403(b), rollovers, or other account types that specifically apply). Similarly, a person saving for college would likely prioritize those robo-advisors that offer 529 plans. For those looking for basic account management services, however, no special account is required.  

As your life and finances become more complex, though, the ability to set multiple goals with different timelines may be more important than finding the cheapest robo-advisor. As your net worth grows and life moves forward, you may be willing to pay slightly higher fees for a platform that allows you to consolidate varied financial goals like building college funds for multiple children, saving for a variety of medium- and long-term purchases, and so on, in a single, robust robo-advisor that provides cash management and ongoing tax optimization. In fact, if our hypothetical investor was in their 50s, for example, the goal of retirement and its robo-advisor requirements would shift more to include cash management and withdrawal planning and calculators that are less of a concern for investors who are in their 20s.

Robo-advisors are challenging to evaluate in a traditional investment sense because the portfolio performance isn’t a key differentiator; almost all of them seek to mimic market returns with optimal diversification (there are some exceptions, like M1 Finance). This means it largely comes down to the features you need and the quality of those features. The good news is that the robo-advisor space continues to grow, and even investors with complex finances will still find several robo-advisors to choose from to meet their investment needs.

Robo-Advisors vs. Financial Advisors

While some investors are more concerned with choosing the best robo-advisor, there are still many people deciding between a robo-advisor and a human financial advisor. Simply put, the benefits of a robo-advisor, at its most basic, are a portfolio designed to modern portfolio theory (MPT) standards and some level of goal-planning support for a very low management fee. In contrast, the main benefits of human financial advisors tend to fall on the relationship side more than the technology or financial efficiency side. 

Financial advisors can come in a number of forms, including fee-based, commissioned, and blended (a lower fee offset by commissions on some products). One strength that human advisors have is the ability to draw out important information over the course of a conversation, whereas a robo-advisor does everything assuming that your survey responses are accurate. Human advisors also tend to cover a wider range of topics outside of simple portfolio management. This can include taxation, budgeting, insurance, and even estate planning. Financial advisors can also help you stay on the course of a financial plan when you are tempted to deviate, especially when market conditions get tough. Over time, a financial advisor seeks to build a relationship with you to better understand your financial needs, both spoken and unspoken.

There are some more key differences that are worth covering, but we should note that these are generalizations and may not be true of every financial advisor or robo-advisor.

How Robo-Advisor Portfolios Are Constructed

While robo-advisors strictly adhere to MPT because it makes up the core of their algorithms, financial advisors have more flexibility. If a financial advisor has a clear picture of your finances, they aren’t held to MPT and may suggest concentrated exposure to certain asset classes and markets to offset concentrations in other places like savings bonds in banks, physical assets, real estate holdings, and so on. A financial advisor is also able to select investments outside the ETF universe, which is where most robo-advisors invest. This ability to make direct investments in specific segments of the market can lead to outperformance, as well as underperformance, versus the broader market.

The flip side of this freedom is that commission-based financial advisors may push you towards sub-optimal funds and investments that generate commission. A robo-advisor doesn’t receive a commission and so will solely consider the fee burden and portfolio fit when selecting investments. Fee-based financial advisors avoid this issue as well, but they also cost you money upfront. Finally, some commission-based advisors can appear to cost you nothing but end up with you having more expensive funds when cheaper, low-fee versions would have done the job. 

Performance and Portfolio Management

Because they have the ability to deviate from MPT, financial advisors have more variability in their performance than robo-advisors. As mentioned earlier, portfolio performance isn’t a very good differentiator for robo-advisors because they all seek to return roughly market rates through a diversified portfolio. A financial advisor can outperform or underperform the market, and will likely do a bit of both over time. 

A robo-advisor’s edge over a financial advisor is in clear investment decisions and rules-based portfolio management rather than performance. You may never beat the market, but you will have confidence that your portfolio is being regularly rebalanced to keep it optimized and may even be harvesting tax losses to offset gains on a regular basis.

Robo-Advisor Cash Management Accounts

As market interest rates rise, high-yield cash accounts grow in appeal. As the investment management landscape has grown increasingly competitive, many robo-advisors have made fee-free high-yield cash accounts available through their existing suite of offerings. These offers are typically provided through the firm's association with one or more partner banks. By using multiple banks, some robo-advisors can offer more than the standard $250,000 FDIC insurance. Most of the high-yield cash accounts offer comparable returns and adjust quickly as the Fed raises or lowers rates. 

Best Robo-Advisors for Uninvested Cash

Wealthfront

The fee-free Wealthfront Cash Account offers three account types, individual, joint, and trust. To open an account, all you need is $1. The interest rate fluctuates with market interest rates and currently pays 5.00% on the entire balance (5.50% when you refer a friend). Through partner banks, each account receives up to $8 million in FDIC insurance ($16 million for joint accounts).

Features include:

• Receive funds from paycheck two days in advance, with direct deposit
• App-based check deposits
• Bill pay
• Debit card with access to 19,000 no-fee ATMs
• Active fraud monitoring

Titan

Titan Smart Cash distinguishes itself from the rest of the robo-advisors’ high-yield cash accounts. Under the current regime of rapidly changing interest rates, it’s tough to know if you’re receiving the best available return on your cash. Titan Smart Cash solves this problem by searching daily across the available high-yield Treasury and cash options to find the best rate for you. Titan considers your tax rate as well to make certain that you’re receiving the best after-tax yield, up to a 5.28% maximum. 

Features include:

• No fees (yields shown are net of fees)
• SIPC insured up to $500,000
• Withdrawals are completed within three to four days
• Predominantly invested in the safest Treasury funds
• Earning the highest yields might require higher minimum investment amounts

Betterment

Betterment offers two cash management products, Checking and Cash Reserve, through partner banks. Betterment Cash Reserve is the high-yield cash offer, currently paying a 4.75% Variable annual percentage yield (APY).

Features include:

• Up to $2 million FDIC insurance through program banks† ($4 million for joint accounts)
• Unlimited withdrawals
• No minimum balance requirement, and just $10 to begin earning interest
• Automated tools to enable multiple saving goals

Companies We Reviewed

We researched and reviewed 18 robo-advisor platforms to find the 5 companies you see included on the list above. Below is the full list of companies we researched along with links to individual company reviews to help you learn more before making a decision:

Titan, Interactive Advisors, Sofi Automated Investing, Ally Invest Robo Portfolios, Schwab Intelligent Portfolios, Fidelity Go, Wells Fargo Intuitive Investor, J.P. Morgan Automated Investing, Ellevest, Vanguard Digital Advisor, Wealthfront, Betterment, M1 Finance, Merrill Guided Investing, Sigfig, Stash, E*TRADE Core Portfolios, Axos Managed Portfolios

How We Picked the Best Robo-Advisor

Providing readers with unbiased, comprehensive reviews of digital wealth management companies, more commonly known as robo-advisors, is a top priority of Investopedia. Over a period of two months, our team of researchers, data collectors, and industry experts conducted an exhaustive review process that included in-depth industry research, company survey data collection, and hands-on demonstrations and evaluations of 19 robo-advisor platforms.

We then developed a quantitative model that scored each company to rate its performance across nine major categories and 57 criteria to find the best robo-advisors. The score for each company’s overall star rating is a weighted average of the criteria.

Many of the companies we reviewed also performed live demonstrations of their platforms and services in video calls with our research and editorial teams. Our team of expert writers and editors was also granted access to live accounts so they could perform hands-on testing. Through this all-encompassing data collection and review process, Investopedia has provided you with an unbiased and thorough review of the top robo-advisors.

Read our full Methodology for reviewing robo-advisors.

Separately, our research team conducted a survey of 205 U.S. adults aged 18 to 72 who are current clients of one of 18 robo-advisors. While the information collected did not influence the development of our ratings model, it was instrumental in gathering the valuable insights published in Investopedia's 2023 Robo-Advisor Consumer Survey.

Participants in our 2023 Robo-Advisor Survey opted-in to an online, self-administered questionnaire from a market research vendor. Data collection took place between Aug. 30, and Sept. 15, 2023, with 11 video interviews conducted with volunteer respondents from Sept. 7, to Sept. 17, 2023. Multiple quality checks, including screeners, attention gauges, comprehension evaluations, and logic metrics, among others, were used to ensure only the highest quality responses were included.

The above material and content should not be considered to be a recommendation. Investing in digital assets is highly speculative and volatile, and only suitable for investors who are able to bear the risk of potential loss and experience sharp drawdowns. Digital assets are not legal tender and are not backed by the U.S. government. Digital assets are not subject to FDIC insurance or SIPC protections.

Dotdash Meredith receives cash compensation from Wealthfront Advisers LLC (“Wealthfront Advisers”) for each new client that applies for a Wealthfront Automated Investing Account through our links. This creates an incentive that results in a material conflict of interest. Dotdash Meredith is not a Wealthfront Advisers client, and this is a paid endorsement. More information is available via our links to Wealthfront Advisers.

Guide to Robo-Advisors

Learn more about robo-advisors:

• Are Robo-Advisors Worth It?
• How to Automate Your Investing
• Automated Investing Essentials
• How to Open a Robo-Advisor Account
• How to Evaluate a Robo-Advisor
• New Ways to Buy ETFs Online
• Is a Robo-Advisor Right for You?
• Robo-Advisor: Advantages and Disadvantages
• Robo-Advisors and Young Investors
• What Robo-Advisors Can and Can’t Do for Investors
• ETFs vs. Robo-Advisors: What’s the Difference?